Direct-to-garment (also called DTG or digital) revolutionized printing full color images on low quantity t-shirt orders. Most folks in the promotional products industry are familiar with the process, but many aren’t sure when or why to order DTG prints. By the end, you will be able to confidently advise your clients and know when to consult with your decorator first. Be sure to check out the video to see DTG in action. You can download a reference guide on how to size artwork for direct-to-garment printing.Read More
Aside from being wearable, one of the most common characteristics of apparel is the inside tag. So common in fact, that most people probably don’t think twice about where or how that tag got there. Unlike my gut instinct may have led me to believe, tags do not grow on shirts. Nope, there is actually some labor involved and it all begins with you and/or the designer.
Promotional products are a great way to get a company name out into the world, particularly at trade shows and similar events. People love freebies, and come to trade shows expecting to leave with promotional products they can wear or otherwise enjoy. Check out a few of the best products to bring to trade shows:
Direct to garment printing is great for a lot of reasons, but the big one is the fact that set up is really fast and minimal. There’s no need for separations, burning screens, mixing ink or setting up a press. While it's not as simple as hitting control+P it is much closer to instant gratification.
Flipping through a pantone color book is a popular way to choose hues for print products. When both the customer and the manufacturer are looking at the same pantone color, both parties know that they're on the same page. Simply saying "light blue" isn't nearly specific enough when it comes to promotional products.
The modern day apparel industry is forever changing & evolving with new technologies and techniques. Throughout these changes, there has remained a common technique most popular for printing on light garments and vintage apparel. The technique is called soft-hand printing, and it includes a method that uses fashion soft base additives and water-based inks.
Digital printing on dark t-shirts or garments is not quite the same as printing on white or light ones. The direct-to-garment process is similar to screen print in that a white foundation or white under base must be printed first, allowing the design colors to be visible. Color may not look quite as bright when an under base is used, and the feeling of the printed shirt is not as soft.
Before we get into various fabric types for embroidery, there is a term you should be familiar with - backing. Backing is a specialized piece of fabric used as a foundation for stabilizing embroidery stitches. Fabric, by nature, is very flexible. Backing has a stiffness and gives the stitches something stable to hold on to.
Whether you plan to order screen-printed t-shirts in the near future, or might some time down the line, there are important variables to consider in order to ensure high quality screen printed tees. Below are the types of shirt printing these elements apply to:
Ever wonder how a company logo or cool design goes from a digital art file to a beautifully embroidered shirt? The process is called digitizing and the artists that do it are called - you guessed it - digitizers. Basically, digitizing is redrawing a logo or design as stitches in a special embroidery software program designed to do just that. We use a program called Punto at Sharprint. Digitizers aren’t just digital artists, though, they have to be experts in the craft of embroidery.