Uniforms can benefit any type of business for a number of reasons. Uniforms identify individuals employed by the business so customers know who can assist them. Uniforms can also create a sense of unity and promote teamwork among staff members. Uniforms can promote a business outside of the workplace. Most importantly though, uniforms can enhance job performance by providing comfort, safety, and even protection.
A company’s brand describes it’s personality. Distinguished, reliable, fun, personable - these are all adjectives that can describe a company or company image. This personality is communicated through your company’s brand, which can include your company logo, colors, and a number of other factors.
Fine dining establishments may select uniform pieces that resemble tuxedos - white button up shirt and black slacks, to embellish with the company logo. A sports bar may select a uniform that resembles a team jersey or a simple t-shirt and apron combo.
Your custom apparel should be an extension of your brand and should exemplify the characteristics you want consumers to remember about your company.
When deciding which garments to customize, consider who will be wearing the item and what they will be doing. Consider the job position and environment in which the work is performed. For employees with physical jobs working outdoors, you may want to look into some moisture wicking or performance apparel. If your company has a casual, fun atmosphere, t-shirts may be perfect, whereas oxfords or polos may be more suited for more distinguished environments. Aprons are a must for service industry uniforms. Neon safety vest with reflective striping are a beneficial uniform element for road crews and construction workers.
Although your uniforms should be customized for your individual business, there are some tried and true apparel pieces that should be considered for their positive performance.
Medical Field Uniforms
Construction and Road
Mechanical and Factory
Custom company apparel can benefit your business in a variety of ways. Branding your uniforms, t-shirts, or promotional apparel with personality can help develop a strong company image that people will remember.
This guide is a primer for the main points to consider when ordering custom company clothing and how to start the process.