Custom clothing is a great tool for promoting any business. There are lots of creative ways that this marketing tool can be used. Here are just a few options to get the brainstorming process started. Building on these will create lots of unique marketing strategies that will help to reach a new and diverse audience.
What is screen printing? Screen printing is the method for transferring an image onto fabric using a mesh fabric stencil stretched over a frame. It's a great way to create uniforms, logo shirts and just about any kind of promotional shirt you need. There are a few things you need to know about custom screen printing before you dive in.
Custom uniforms have a major impact on the way an organization runs. While it may not seem that an item of clothing would really change the way business is done, any organization that makes the move from individualized clothing to matching uniforms is going to see a noticeable change. Uniforms impart many benefits, including the following.
Aside from being wearable, one of the most common characteristics of apparel is the inside tag. So common in fact, that most people probably don’t think twice about where or how that tag got there. Unlike my gut instinct may have led me to believe, tags do not grow on shirts. Nope, there is actually some labor involved and it all begins with you and/or the designer.
Promotional products are a great way to get a company name out into the world, particularly at trade shows and similar events. People love freebies, and come to trade shows expecting to leave with promotional products they can wear or otherwise enjoy. Check out a few of the best products to bring to trade shows:
Flipping through a pantone color book is a popular way to choose hues for print products. When both the customer and the manufacturer are looking at the same pantone color, both parties know that they're on the same page. Simply saying "light blue" isn't nearly specific enough when it comes to promotional products.
The modern day apparel industry is forever changing & evolving with new technologies and techniques. Throughout these changes, there has remained a common technique most popular for printing on light garments and vintage apparel. The technique is called soft-hand printing, and it includes a method that uses fashion soft base additives and water-based inks.
Before we get into various fabric types for embroidery, there is a term you should be familiar with - backing. Backing is a specialized piece of fabric used as a foundation for stabilizing embroidery stitches. Fabric, by nature, is very flexible. Backing has a stiffness and gives the stitches something stable to hold on to.
Ever wonder how a company logo or cool design goes from a digital art file to a beautifully embroidered shirt? The process is called digitizing and the artists that do it are called - you guessed it - digitizers. Basically, digitizing is redrawing a logo or design as stitches in a special embroidery software program designed to do just that. We use a program called Punto at Sharprint. Digitizers aren’t just digital artists, though, they have to be experts in the craft of embroidery.