Pantone colors are the universal language for communicating specific colors right down to the shade. This language overcomes distances and computer monitors with different calibrations. If both parties involved in a project are looking at a Pantone book, referencing the exact number, both parties can rest assured that they are on the same page.
Brand guidelines define specific colors of logos in terms of Pantones. Designers call out Pantone colors in their work so the image can be re-created exactly from digital media to print and embroidery. As decorators, we live and die by Pantone colors. However, the language of Pantone colors translates a little differently between screen print and embroidery - like a different dialect between the mediums of decoration. Let’s look at why and what this means for the logo or design you are having screen printed or embroidered.
Thread manufacturing companies have companion books that gives us a quick reference of all colors available and their corresponding Pantone color.