Growing consciousness surrounding the health of our planet and ourselves has had an obvious impact on the fashion and apparel industry.Organic cotton, wool, silk, and hemp are all readily available for garment manufacturing, as well as material made from sustainable sources such asbamboo, soy, tencel, and POP recycled plastic. The custom decoration industry has naturally followed suit by offering these same materials in the form of t-shirts, polos, totes, and other apparel items for screen printing and embroidery.
Screen printing or embroidering on sustainable and organic fabrics is just the start. Custom apparel companies are refining their products and processes. For example, plastisol Pantone® matching ink systems that are phthalate free have replaced the inks that were laden with potentially harmful plastics. Creative re-purposing and re-cycling of misprinted garments is another way to eliminate the senseless wasting of perfectly good apparel and keeping them out of landfills.
Eco-consciousness with apparel doesn’t have to end with the purchase of a thoughtfully produced garment. In fact, a large part of a garment’s impact on the environment comes from washing and drying, so it’s important that we keep a green mind as we care for the apparel.
1. Wear it More Than Once Before Washing
Perhaps not undies or socks, but most clothes can stand a couple or few wearings before necessarily needing a wash. Jeans in a freezer overnight can lessen a smoky club smell and a quick once over with an iron can freshen up just about anything. (Don’t iron over your screen print, though!)