Promotional marketing through the use of custom apparel & products can provide a number of useful techniques to drawing customers in based on the items you offer and visually display. Executing a variety of promotional tactics with custom apparel & products can offer a low cost and highly effective way of building brand awareness around your business and events. This type of marketing has proven successful time and time again across all types of business genres.

Unless you have been on a screen printing shop tour or had the opportunity to print t-shirts firsthand, you may not know just how an idea actually becomes a screen printed t-shirt. In fact, even if you have been on a shop tour, without experiencing the process from start to finish with the same design, the steps may be a little unclear. In this blog, we’ll go over each step in detail and wrap it all up with a short video so you can see the process in action.

Custom embroidery has the ability to add polish and professionalism to all types of work uniforms and apparel; however, there are a few other reasons to keep in mind when considering custom embroidery for your workwear. Whether it's for retail, the restaurant industry, the hotel industry, or any other type of business where uniforms are worn, custom embroidery can make your uniforms stand out, while also creating an unmistakable promotional signature for your company. Below are few things to keep in mind when considering embroidery for your uniforms.

Custom uniforms have a major impact on the way an organization runs. While it may not seem that an item of clothing would really change the way business is done, any organization that makes the move from individualized clothing to matching uniforms is going to see a noticeable change. Uniforms impart many benefits, including the following.

Flipping through a pantone color book is a popular way to choose hues for print products. When both the customer and the manufacturer are looking at the same pantone color, both parties know that they're on the same page. Simply saying "light blue" isn't nearly specific enough when it comes to promotional products. 

Spring is upon us and it's time to give your wardrobe a fresh boost to go along with the beautiful weather. Spring clothing trends this season are fun; playful and bold patterns, soft as well as bright colors to enhance our senses and keep us looking and feeling cool and invigorated.

Ready to do something different with your employee apparel? With the celebration of Earth Day this year, more emphasis is being placed on using materials that are sustainable, organic, and natural in order to live a more planet friendly life and a greener existence. How can you do your part for the environment? Consider changing your company apparel fabrics to soft, comfortable, and all natural organic clothing made of natural materials. There are many benefits to going organic when it comes to company clothing; here are a few.

Your corporate identity is the image that you put forth to the public as a whole. This public includes customers, investors, suppliers, and even your own employees. At its core, corporate identity stems from a set of established values, beliefs, and practices that the company operates around. This isn't always easy to visualize, though, which is where tangible items like corporate apparel come into play.

Uniforms are a necessary element for many organizations. After all, uniforms immediately unify and identify staff members, add an element of professionalism and promote the name and logo of the business. Indeed, there are many professions, from doctors to housekeepers, who utilize uniforms as part of their daily employment. 

Carlos Ballesteros joined the Sharprint team almost three years ago. We lucked out, for sure. He's an incredible production manager, and has brought so much more than kick butt numbers.