Ordering custom decorated apparel for your clients can be a fun and easy process if you are working with the right decorator. It’s simply a matter of communicating and planning with your decorator in advance to sort through the various apparel applications and options. This article is designed to walk you through the various steps to think about when working with your client and decorator during the planning, budgeting and timeline stages.
There are three primary techniques used to customize company apparel. These processes are screen print, embroidery, and digital printing. Casual clothes ordered in large quantities may be best suited for screen printing, whereas fast turns on full color designs may call for digital print production. Embroidery communicates high quality, professionalism, and elegance.
Each technique has a design style best suited to its process and result. They may have embroidery in mind, but if your client has a logo that will look better screen printed, you’ll want to opt them in for the best result. That being said, each process is pretty versatile. Your decorator should help you target the ideal scenario to make sure your client isn’t disappointed with the final product.