When you're getting ready to figure out the right colors to choose for your company's apparel, there are a few points that you'll want to consider. Your overall goal is to represent your brand in the best manner possible and yes, something that seems as small as the color of your apparel can be a very significant factor. Here are some points to bear in mind as you get ready to finalize the colors of your company apparel:
You want your apparel colors to go hand in hand with your brand, so picking colors that fall in line with your logo, website colors or marketing tools is a great choice. You don't want to veer so far off base from what your consumers already recognize, so even if you don't want to use the exact color, using a shade in the color family from your logo is good as well.