Customization is defined as, “to modify or build according to individual or personal specifications or preference.”

Customizing is what manufacturers of decorated apparel specialize in day in and day out. They recreate pieces of art on a garment based on their customer’s specifications.

In order to accurately produce a customized garment in a timely fashion, the customer must send their decorator a detailed description of their desired order.

STEP 1 OF THE SCREEN PRINTING PROCESS: SUBMITTING A PO

When placing an order with a decorator, customers can help things run smoothly by being sure to include:

• Product Style
• Product Color
• Size Break Down
• Name of the Design
• Location of the Design
• How the art will be submitted
• Ink Colors / Specialty Inks / Special Instructions
• Date Needed
• Shipping Address / Shipping Method

If the customer doesn’t communicate all specific details of their order, the decorator can’t begin the printing process. This results in a longer turnaround time.

Below is a short video created to illustrate the issues that occur when a customer doesn’t submit all the necessary information on their PO.

Turn up the volume and enjoy!