Apparel and Custom Clothing Information

Leveraging the Power of Promotional T-Shirts at Sporting Events

Posted by Sharprint Associated Press on January 8, 2013 11:45:00 AM CST

Every year, when the time is right, fans of all ages make their way to a highly anticipated sporting event. No matter if it’s the Superbowl, the Final Four, WrestleMania, or the World Cup, one thing is for certain, there will be a large crowd in attendance. Although each event is different in almost every way, there will be at least one guaranteed similarity; promotional t-shirt sales.

Promotional t-shirts sell like wildfire at sporting events. Why? Because people want a souvenir to remind them of the great and possibly once in a lifetime experience that they had.

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Topics: promotional clothing, branding your clothing, promotional products

3 Key Elements When Promoting With Products

Posted by Tara Zanzig on January 3, 2013 11:47:00 AM CST

Sharprint Associated Press reports 84% of people who receive promotional items can identify the advertiser. Granted, 84% is a pretty high percentage, but wouldn’t you rather shoot for 100%? And instead of just being able to identify you, wouldn't you rather they become a customer?

The best case results scenario for your advertising, marketing, and promotional efforts would be that your brand is synonymous with your product or service  -- Vaseline (petroleum jelly), Kleenex (facial tissue), or Speedo (skimpy swim trunks) are a few examples. Sure, there may be some Tipping Point factors contributed to the success of brands, but there are some strategies you can employ to make your promotional items more poignant.

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Topics: promotional clothing, branding your clothing, promotional products

Why Promotional Clothing is Perfect for Branding Your Business

Posted by Sharprint Associated Press on July 5, 2012 12:31:00 PM CDT

Promotional clothing is a popular branding tool that can be used successfully with any business. Done correctly, this type of clothing will drastically change the way others see your business.

The Benefits of Branding with Promotional Clothing

Promotional clothing can be used in a variety of ways, each with distinct benefits. If you use branded clothing as a work uniform in a public store front, the benefits include:

  • A professional-looking atmosphere
  • Staff that is instantly recognizable and thus easy to ask for help
  • Clothing that further expands upon the theme of the business (jerseys give a sporty look to an athletic store, polos lend an air of professionalism to an office supply store, etc)

If you use promotional clothing to identify your employees at a trade show, convention, seminar, or other professional gathering, you can cash in on these benefits:

  • Other businesses will be able to identify your staff easily. When they present themselves well, others will instantly be impressed with the way your company presents itself.
  • Visitors to a trade show will be able to recognize your staff even away from the booth.
  • Branded clothing provides a conversation starter that's centered around your business and gets the word out about your company.

If you give out promotional clothing as a prize for high performance within the company, you'll enjoy a different set of benefits including:

  • An opportunity for the employee to talk about his or her job when the clothing sparks conversation
  • A sense of pride for the employee who enjoys wearing the well-designed garment
  • An incentive for others to step up and strive for these same high quality prizes
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Topics: promotional clothing, branding your clothing

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