We crank out t-shirts and apparel all day over here at Sharprint. Everything from give-away tees to high end fashion garments. Each item has an intentionally designed, well thought out purpose - whether it’s to commemorate a charity race or launch a new product. Decorated apparel is huge - no denying that - but what’s the big deal?
Clothing has a very basic function - coverage. Climate and availability are some obvious and relatively uncontrollable factors that influence the clothing we wear. Apparel isn’t just about function, though, so why do we wear what we wear?