Apparel and Custom Clothing Information

5 Promotional Tactics Through Custom Apparel & Products

Posted by Sharprint Associated Press on Thu, May, 23, 2013 @ 10:05 AM

Promotional marketing through the use of custom apparel & products can provide a number of useful techniques to drawing customers in based on the items you offer and visually display. Executing a variety of promotional tactics with custom apparel & products can offer a low cost and highly effective way of building brand awareness around your business and events. This type of marketing has proven successful time and time again across all types of business genres.


Below you’ll find six promotional tactics that can be used to benefit your organization’s brand, products and/or services, reputation, and overall perception during events and digital engagements.

1. “Always Be Closing”

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Topics: promotional marketing, promotional apparel, promotional products

Leveraging the Power of Promotional T-Shirts at Sporting Events

Posted by Sharprint Associated Press on Tue, Jan, 08, 2013 @ 11:01 AM

Every year, when the time is right, fans of all ages make their way to a highly anticipated sporting event. No matter if it’s the Superbowl, the Final Four, WrestleMania, or the World Cup, one thing is for certain, there will be a large crowd in attendance. Although each event is different in almost every way, there will be at least one guaranteed similarity; promotional t-shirt sales.

Promotional t-shirts sell like wildfire at sporting events. Why? Because people want a souvenir to remind them of the great and possibly once in a lifetime experience that they had.

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Topics: promotional clothing, branding your clothing, promotional products

3 Key Elements When Promoting With Products

Posted by Tara Zanzig on Thu, Jan, 03, 2013 @ 11:01 AM

Sharprint Associated Press reports 84% of people who receive promotional items can identify the advertiser. Granted, 84% is a pretty high percentage, but wouldn’t you rather shoot for 100%? And instead of just being able to identify you, wouldn't you rather they become a customer?

The best case results scenario for your advertising, marketing, and promotional efforts would be that your brand is synonymous with your product or service  -- Vaseline (petroleum jelly), Kleenex (facial tissue), or Speedo (skimpy swim trunks) are a few examples. Sure, there may be some Tipping Point factors contributed to the success of brands, but there are some strategies you can employ to make your promotional items more poignant.

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Topics: promotional clothing, branding your clothing, promotional products

3 Keys To Maintaining Brand Consistency On Promotional Products

Posted by Tara Zanzig on Wed, Jul, 11, 2012 @ 08:07 AM

Consistent brand identity is non-negotiable no matter how many different products you are ordering. When it comes to custominzing, each technique is it's own medium with very different qualities. Screen printing, digital printing, embroidery, and pad printing all have their own look and feel resulting from the process. How can you make sure the company handling your customization can maintain your brand?

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Topics: promotional products, brand consistency

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