An easy way to add instant value and eye-popping appeal to a t-shirt is to print an all-over design. You’ve seen this technique employed numerous times in the marketplace. Rock bands, zoos, sports teams and big box retailers all use hip designers to create background textures to create visual interest for the shirt. A simple one or two color all-over print can spice up the shirt so dramatically, that the main elemental logo or design doesn’t need to be too elaborate to sell.
All-over printing only a few years ago was only accomplished by using expensive “belt-printers”. This was specialized equipment used for printing huge designs on t-shirts, but the machinery was so expensive only a few printers in the country used them. Today, refinements in printing technology make this technique possible on normal t-shirt printing presses by exchanging some press components and incorporating correctly built artwork. However, there still is a craftsmanship element needed to utilize this technique correctly, so be sure to discuss your needs with your decoration representative.