Branded apparel is a great way to spread the word about your company, but it’s important that you approach this type of marketing with plenty of forethought. If you don’t think about your plan carefully, you may find your apparel falling short of the mark. Get the results you are after by avoiding these five common pitfalls:
Consumers are paying more and more attention to the impact of the product they use on the environment. In fact, you probably couldn’t go a single day without the three little letters “eco” crossing your path. Textile manufacturers, screen printers, custom decorators, and designers are all trying to provide non-caustic solutions for their consumers. This focus brings bamboo into question.
For quite some time, bamboo has been heralded as an eco-friendly fabric and for good reason. The plant itself is one of the fastest growing in the world - up to 45” per 24 hours. Bamboo can be selectively harvested every year after 7 years - that’s compared to at least 30 years for trees. Bamboo also regenerates on it’s own, without planting, helps migrate water and can survive long periods without. Bamboo is also known for it’s anti-fungal and anti-microbial qualities. Sounds like a utopian plant, right? It’s not quite that cut and dry.
The question of whether or not bamboo is actually environmentally friendly comes up when you look at the process used to manufacture it into a fabric. In 2009, the Federal Trade Commission issued a customer alert that fabrics claiming to be bamboo were actually rayon, and that the process to make the fabric used toxic chemicals that release pollutants into the air. The FTC claimed that it was the process used to make the silky fabric that was caustic, whether bamboo was the source or not. In 2010, the FTC issued warning letters to 78 retailers, including some pretty big names, stating that they were breaking the law by mislabeling garments as eco-friendly and bamboo, when they were actually rayon.
These allegations may have been true, but not all bamboo fabric is converted to rayon. Bamboo is not the silky smooth feeling garment you may have associated it with when it first became available; there is genuine bamboo fabric on the market. There is also information available from the Bureau of Consumer Protection to assist retailers in making sure that they textiles are labeled properly to avoid misconception.
Truly eco-friendly bamboo fabric is made from nano-particles of bamboo-charcoal. The process involves selecting 4-5 year old bamboo and dry heating it until it becomes bamboo charcoal. The bamboo charcoal is then made into fine nano-particles, which are then added to a number of substrates including cotton, polyester, or nylon fiber. The fiber is drawn into yarn and woven into fabric. The amount of bamboo charcoal eco fabric can vary from product to product. The amount of nano-particles incorporated in a fabric determines the degree of anti-microbial and anti-fungal qualities associated with the end fabric.
Companies and organizations recognized for professional excellence look at custom screen printing as a way to establish their names and logos in the world of consumers. Creating and perfecting the design for an organization’s apparel and applying the lettering and logo require expertise. In the consumer’s mind, the quality of the apparel represents the quality of the company employees wearing it.
Regardless of whether one is concerned or not about this planet and its environment, there are countless benefits to wearing organic clothing. It’s likely the majority of individuals who wear organic clothing, aren’t even aware of it. The one’s who do wear sustainable clothing, are aware, and are consciously making the effort to better the planet with their actions. Hopefully by the end of this article you’ll be inspired to consciously choose your outfit material, and want to rework your entire wardrobe with organic clothing.
Throughout history, companies continually discover innovative ways of making clothing out of new materials and fabrics. With Eco-Fashion coming into mainstream, designers have become more original and are coming out with superb ideas and cool designs made out of organic clothing. The apparel industry has been showcasing a plethora of fashionable garments that the wearer is excited to try.
If you're anything like me, you want your favorite t-shirts to last a very, very long time. This sentiment applies to all clothes, actually. Whether it’s your everyday work clothes, favorite jeans or newly purchased fleece, the money you put into your clothing can last significantly longer than you might imagine.
I used to hand wash all my screen-printed tees. No joke. You can imagine how time consuming that ended up being. You definitely don't have to hand wash all your apparel for longevity, or purchase fancy detergent; but there are some things you can do to help give your clothes the longest life possible.
With today's technology, specialized software is able to translate artwork files into embroidered stitches. Embroidery has many specialties, some including: superior quality lettering, gradient, textured, puff, and applique. Whether its artsy embroidered textures, whimsical block lettering or traditional applique, embroidered uniforms look sharp, impress, and payoff.
Logos can raise the cost of embroidered uniforms, but the power of branding is well known to marketers. An easily recognizable logo may be all that is needed on a uniform. Not only will workers be immediately identifiable to customers, but employees can also instantly recognize each other when working in crowded conditions.
Summer clothing trends tend to be light, fun and airy. This summer is no different. Lightweight fabrics and new cuts are innovative and made to be a bit sexier and add a flair for the dramatic. Here are the top summer clothing trends of 2013:
Pastels are really soft and chic and they epitomize the summer. Different hues of the rainbow come together and can be mixed and matched, color blocked and worn with neutrals. Whether sporting a great pair of pastel skinny jeans in a light yellow, green or peach tone, or for the fellas, a lightweight cotton poplin pastel shirt with your chinos or slacks, you'll be setting the summer mood for sure.
Commonly worn by tennis and golf players, the polo shirt can be portrayed synonymous with that of a sporty chic look. So when considering the purchase of embroidered polo shirts for an organization, think about who will be wearing the shirt, what environment it will be worn in, and the brand-identity you’re trying to establish.
1. Fabric Type
While the first polo shirts ever made were crafted out of cotton, today's versions offer more fabric options. These include cotton and polyester blends, as well as those made of 100 percent polyester. Cotton is a breathable, soft, quality fabric; whereas the blends are renowned for their wrinkle-free feature. Blends are also less likely to shrink, whereas cotton can often shrink easily and may not be as durable as other fabrics. Polyester versions are celebrated for their moisture-wicking ability and longevity, especially after being washed over and over again.
Branded apparel can have a big impact on any type of business. Any time the business logo and name are put out into the world, the company has a powerful marketing opportunity. Put the business name and logo onto apparel and you can increase brand awareness and promote your business all over town. Consider these benefits of branded clothing.
1. It Unites Your Team
Provide employees with branded apparel as a way to unite the team. Matching shirts give everyone a sense of unity. Whether the company is actually participating in a team sport as a company or it’s just creating a more united front, the use of carefully branded apparel will give everyone something in common.
If you're looking for a way to customize your apparel that's perfect for a trade show, there are several options to consider. The right trade show apparel can bring your company or business the positive attention that it needs, and garner the right customers and clients that will surely take notice of your business and what it has to offer. Here are a few things to keep in mind when you're creating your custom trade show apparel.
- Think about what types of shirts you notice when you are at trade shows. These items probably have one thing in common: color. Avoid white or black when you are designing shirts for a trade show; they will just get lost in the sea of other white and black garments. A pop of color makes your shirt, and your business, stand out. You can also consider taking a color from your logo, or one that compliments it.