Screen printing is a type of printing technique that utilizes woven mesh as a means of supporting ink-blocking stencils. A relatively inexpensive printing technique that results in highly-detailed and very beautiful designs. Using screen printing for t-shirts and other promotional items can help get a business on the proverbial map. Whether researching the best ways to promote your restaurant, retail store, eco-friendly company or other business, screen printing designs are arguably one of the optimal methods for making your business apparel truly stand out.
Topics: screen printing
Let’s say you’ve got a tee shirt with a design on it that you love. Just for the sake of argument, let’s also say that the design is in some way culturally relevant - such as the I heart NY t-shirt. Not uncommon. While we’re at it, let’s say you’re wearing this tee while enjoying a Saturday afternoon at the art museum and you’re looking at a famous screen print by Roy Lichtenstein that you happen love equally as much as the picture on your tee. Now, I ask you, which one is better or more important/relevant and why?
One justification for the high level of esteem (and prices) for fine art is the artist’s hand. There’s a romantic notion of the artist in his/her studio with a canvas and some paint, toiling in solitude, night after night and leaving a piece of soul in embedded in the paint. From a layman's perspective, this is one of the main things that differentiates fine from commercial art. However, since Andy Warhol's Factory, this notion has been challenged.
Topics: screen printing
Everything old is new again, especially when it comes to Fall 2012 fashion trends. For those who weren’t around for the 80s, the neon colors and puffy sleeves may feel new, young and crazy but anyone who was around at that time may feel a little Flashdance coming on. However, the key to Fall 2012 trend-setting is to maintain a modern, sleek edge with just a pop of retro charm.
As a college student, studying printmaking and fine art, my professors would always reference something called the “democracy of the print”. They were referring to the fact that woodcuts, etchings, lithographs and screen prints had the advantage over paintings and sculptures in the respects that they are relatively inexpensive and exist in multiple. Even to this day, a person of an average income can afford a print by Picasso, but not a painting. That print would not only enrich that person’s life, but that of many others due to the fact that it exists in hundreds of other places.
I argue that the tee shirt brings the notion of the “democracy of the print” to its peak. The tee shirt is so inexpensive that nearly anyone can own an entire collection or make one with their own design. And, due to the versatility of the screen print (and now direct to garment printing) nearly any image can be imprinted upon one. The tee shirt is the ultimate (and somewhat untapped) in artistic potential energy, able to proliferate messages through multiplicity, low cost, mobility and public visibility all while retaining a status as a covetable object.
Topics: screen printing
SEPTEMBERThe weather is cooling off, but it’s still super nice to be outside. There’s still time for company picnics, family reunion, races etc. The kids are back to school and will no doubt need spirit wear. Here are some fresh ideas that can all be custom printed, embroidered, embossed or embellished!
hats and visors
spirit wear (tees, shorts, sweats, caps,etc)
***Order 2013 calendars and planners for an early bird discount!
OCTOBERFall is really upon us with chilly weather and changing leaves. Halloween is the big holiday this month. Don’t forget the fall sports season. Check out these cool ideas for custom decoration:
Halloween desk drops
custom chocolate ghost pops
mini pails of candy corn
light bulb filled with M&M’s or Mints “Wicked Cool Ideas” - good for leave behinds (can do flat as mailers)
stadium seat cushions
NOVEMBER & DECEMBER
No doubt about it, environmentally friendly clothing is more expensive than traditional clothing. This is because everything about the process of making organic clothes costs more, from the organic soil to the natural methods used to remove pests from the crops. Once harvested, the material must be processed without the use of chemicals, dyes or bleach. This takes additional time, effort and money. As such, environmentally friendly clothing is higher in price since manufacturers are passing on the extra cost to the consumer. In fact, organic clothing is often quite a bit more expensive than traditional clothing or fabric.
The question is whether eco-friendly clothes are worth the additional investment.
Many would say no, that clothes get dirty, stained, torn, or simply worn out and cannot be used any longer. Once clothing is damaged, it is difficult to salvage the item, no matter how much someone may have initially paid for it. Clothing does not appreciate in value the same way other traditional investments might, such as real estate or quality jewelry. Others, however, would beg to differ and might start by stating that organic fabric is usually a higher quality than cheap, overly processed cotton or other fabrics. As a result, eco-friendly clothing actually tends to last longer than other items might and therefore can cost less than replacing cheaper items sooner.
Custom made t-shirts might seem incredibly simple, but there are actually quite a few moving parts that go into the process. Since ordering a selection of custom designed t-shirts is supposed to deliver exactly what you want, maintaining a large number of options is absolutely key. Read on to discover three very important basics when ordering your custom made t-shirts.
Choose Your Design
Designing your t-shirts is one of the most basic and straightforward parts of the t-shirt design process. It is important that you never lose sight of the fact that these shirts are intended to be worn and be representative of your brand or group. Your custom t-shirts should make a statement to anyone looking at them, and it should be of little surprise that design is one of the most essential components. The overall look and feel of your shirts should be something that represents your group or organization correctly.
A number of things can be included in the overall design of the shirt, including both the logo and the color style of the shirt itself. As you work to design a shirt that meets all of your needs, you may want to keep in mind specific examples of custom made t-shirts you’ve seen elsewhere. It’s also important that you consult with your custom designer to ensure the proper specifications are in place when finalizing your design.
Embroidering your company's logo on apparel or other promotional products can be a great way to build brand awareness and exposure. Logo embroidery looks neat & professional, and it's a good alternative to screen print. Embroidery makes your logo stand out while also calling attention to your business, especially when used on many types of items and materials.
Staff uniforms can be great branding tools, especially when keeping the business looking clean and professional. In companies with a physical storefront, this is especially important. Diners should be able to spot their waitress, and shoppers want to know who to ask for assistance. While it may be a given that uniforms are in order, there's no reason that the selection should be left to only management. Getting employees involved in the process is beneficial for many reasons.
1. Comfortable Garments
Many employees’ associate uniforms with feeling stuffy and uncomfortable. When management works with them on the clothing selections, this potential issue can be easily avoided. Staff uniforms should look professional, but they don't need to cause discomfort. There are many different fabrics available today that can help make uniforms comfortable.
In additional to physical comfort, it's also important for employees to feel emotionally comfortable with the uniform. Some members of the staff may not feel comfortable in shorts, while others may sweat too much or get self-conscious in a long-sleeved shirt. Talk with your staff members to find out what comfort options they would like to see associated with their uniforms.
If you’re designing custom uniforms or outfits for your organization, you may want to consider the benefits and uses of embroidered patches. Embroidered patches are commonly used to provide a lasting impression on your garments when expressing your organization’s personality. Whether you’re still in the process of ordering your organization's apparel, or have briefly thought about using embroidered patches, read on to discover the benefits.
What embroidered patches accomplish better than some other additions to custom outfits are a sense of personal identify and branding. A great way to brand your apparel is to incorporate the use of embroidered patches in your company logo or messaging. A graphic artist can help you create a successful custom patch, or you can easily digitize from an existing logo.
Of course, there are branding benefits beyond those focused solely towards consumers. Creating your own internal special embroidered patch is also a great way to ensure that your organization is clearly standing out in the minds of your members or employees.