Designing a t-shirt for your event or organization can be fun & easy, even if you're not an experienced designer. Even if you aren't a seasoned Photoshop or Illustrator Guru, the concepts that come with designing an event tee can be so simplistic, that you'll be designing professional looking tees in no time!
Business uniforms are an important element for any company to consider. The clothing pieces that employees wear put a public face on the company. Any business with a storefront or regular customer contact such as a boutique, bar, or restaurant, should be especially conscious of how the uniforms are impacting business. Here are some signs that can indicate boring uniforms that need a little spicing up:
- The employees blend into the customers with attire that doesn't stand out
- The employees blend into the environment with attire that closely matches the surrounding environment
- The attire doesn't send a clear message about the company
Ideally, good business uniforms will stand out in both the business location itself and the real world as a whole. Employees must be easy to spot at work so customers know who to reach out to. However, really great uniforms also offer a little extra advertising if employees wear them to run errands after work. Bland uniforms can get a little extra kick with some of these suggestions.
Change Things up Often
While an identifiable design will help give a company a clear-cut image, using the exact same uniform year-round can get boring. Consider ordering new polos every quarter to keep things fresh. By including the same logo and basic design on the shirts, these business uniforms can maintain their identity.
Employees can get in on the action of changing things up by suggesting new colors or promotional images for each new line. There are lots of ways that changing up the look of a business uniform can further the image of the company. For example, the polos could depict seasonal colors, promote holiday events, or announce upcoming product launches.
Use Uniforms as a Conversation Starter
Business uniforms that have a casual appearance, such as tee shirts, are ideal for catchy phrases. Try including text that asks a question and gets customers involved directly with employees. Printing half of a joke or a fun trivia question on the shirt will get people talking.
Provide employees with several shirts so they can change things up from time to time or even wear a different shirt each day of the week. Supplying employees with several options in their business uniforms will give them a fun way to customize their business look while also giving customers a reason to come back and see what's new.
Include Eye-Catching Imagery
Simple polos may be professional, but they're also boring. Liven up business uniforms with some great imagery that furthers the image of the company. Consider revamping the company logo to design something that's brighter and more engaging. Add pictures or stylized graphics of major promotional items such as a diner's special dish or software company's latest product.
Keep in mind that eye-catching uniforms act as a kind of walking billboard both inside the store and out. Business uniforms can utilize sleek embroidered logos, colorful screen printing, and other customization options for a truly one-of-a-kind look. Uniforms can be customized with aprons and hats as well as traditional shirts for extra impact.
Use Colors Wisely
Neutrals are great for the office, but they're not interesting for customer contact positions. To keep uniforms from becoming too boring, choose colors that have more impact. Teal will naturally draw the eye and evoke images of tropical escapes while sandy beige is something the eye will just slide past. Go for the brighter choice while still selecting a hue that reflects the company's style.
While the employee uniforms and store front environment should be coordinated to a certain extent, they shouldn't use the exact same color scheme. Bright red shirts are great until they're set amid red shelving or walls. Choose uniforms that will contrast with the environment instead so the staff is always easy to spot.
Using boring employee uniforms is an easy trap to fall into, but it's also a very easy problem to fix. Order a new stock of brighter, more interesting shirts, hats, and other accessories and the company will be on the way to a brighter future in no time.
Custom made tees are a classic choice for company promotion, but there are lots of compelling reasons to look beyond the traditional t-shirt to some cozier options. Custom sweatshirts are a great promotional tool that can be used in many different ways. There are several events where a promotional item like this will be perfectly suited. Consider the following options for promotional sweatshirts.
1. Holiday Gifts
Show appreciation for employees this holiday season with custom sweatshirts. This is a comfortable, casual accessory that will get plenty of home use. With a creative design and promotional print, this piece of apparel will spread the word about the company everywhere it's worn.
While promotional apparel is often used as a tool for connecting with customers, it's just as effective on employees. In fact, staff members are better equipped than anyone to answer questions and promote the company's products and services to curious individuals who are intrigued by the flashy design or witty slogan on the shirt.
We are super stoked to announce the new head of the Sharprint Sustainable Committee - the one and only, Bill Washburn. He hand picked committee reps from each department in the building to report, communicate, and educate on new green efforts. Armed with a list of 100 things we can do to be a greener company, the first meeting under Bill's leadership tackled some low hanging fruit along with more in depth projects to be carried out over time.
Overall awareness of the declining state of the global environment has led to many important eco-friendly movements, such as an increase in organic food production and sales. Moreover, more people are seeking to purchase products that are recyclable or made from recycled products.
In the decorated apparel industry, it is very important to capture the greatest level of detail possible to leave the customer with the end result that they expect. With a professional digitizer and the appropriate machinery, it is possible to achieve very detailed and excellent embroidery results.
Custom clothing is a great tool for promoting any business. There are lots of creative ways that this marketing tool can be used. Here are just a few options to get the brainstorming process started. Building on these will create lots of unique marketing strategies that will help to reach a new and diverse audience.
Recently, I had the great fortune of meeting Tyler Way, artist/designer of the TWAY Collection, and co-founder of [Fashion Has Heart]. Sharprint was printing Relentless, a t-shirt in The Corporal Hoffman Series that is a part of Threadless Causes. He stopped by the shop to take some photos of the printing. The t-shirt design is part of a much bigger project, [Fashion Has Heart] (with partner Michael Hyacinthe), that pairs an artist with a veteran to share his or her story through design. When I meet people doing incredible things, I always like to learn more about what they're doing, who they are, and how they got into it. I hope you enjoy the interview, and be sure to check out the short video at the end of the blog.
Your home page bio says you graduated college - what was your degree in? Do you feel your degree/education has attributed to your success?
I graduated from Grand Valley State University with a degree in Advertising & Public Relations and a minor in Entrepreneurship. College was a big growth spurt for me. I was finally on my own and felt like I had to start from scratch with my life. That was when I started custom-designing shoes in my dorm room and taught myself the Adobe design programs. My "outside of the classroom" education pushed my "inside the classroom" education very well, and vice versa.
Topics: Interview with Tyler Way
Maybe you’re tired of having your employees' uniforms blend in and look like other companies, or you simply feel your work attire lacks pizazz. In any case, jazzing up your company’s work attire can be easy, fun, and even cost effective. Below are a few ideas that your business may benefit from when considering how to spice up company’s business attire.
1. Create a Customized Logo.
Maybe your company has had the same logo for a long period of time. Or perhaps your company offers several locations of your business and all of the logos are the same. Whatever the case may be, consider changing up the logo for your particular business location and jazz up the overall look of your work clothing. Using a software program like Photoshop or Illustrator can help you create a customized logo that fits your company’s personality. Simply changing the logo design and colors, or adding a slogan can add a positive change to your company uniforms, make them a lot more interesting, and add some excitement for your employees.
Screen printing is a type of printing technique that utilizes woven mesh as a means of supporting ink-blocking stencils. A relatively inexpensive printing technique that results in highly-detailed and very beautiful designs. Using screen printing for t-shirts and other promotional items can help get a business on the proverbial map. Whether researching the best ways to promote your restaurant, retail store, eco-friendly company or other business, screen printing designs are arguably one of the optimal methods for making your business apparel truly stand out.