Disclaimer: I am not a lawyer. I can not give actual legal advice. This is proven by the fact that I do not carry a brief case. All of my legal knowledge comes from “Law and Order” and “Night Court”. This includes the knowledge that any cameo appearance by a slightly famous person normally means that that person is the guilty party. If you are still unsure if I am a lawyer or not please click here.
The shirt in question was for a design of Mitchell's creation, an Atlanta Falcons fan piece-slash-Samuel L. Jackson-tribute called "Rise Up Mother#@$%." Sharprint had done a couple runs of this design late last year and early this year - and as much as we here love the design and are always happy to see reprint requests, we had no way of knowing the design was about to explode in popularity. Neither did Mitchell, 26, who woke up on January 12 bombarded with email requests for the shirts after Falcons wide receiver Roddy White and former wide receiver Brian Finneran both tweeted photos of a fan wearing the shirt.
In the coming days, Sharprint printed almost 2,000 Rise Ups. When the dust settled (and the guys at Word of Mouth were finally able to get more than two hours of sleep a night), I interviewed Cole about the incredible success of the shirt.
Hi, Cole. So how did this now-infamous design come about?The idea was sparked by the Falcons' popular 'Rise Up' campaign that was launched a couple of years ago with the commercial featuring Samuel L Jackson as the face of the franchise. I thought to myself how funny it would be if the message was coming from one of his foul-mouthed movie characters instead of the clean-cut, choir backed Samuel L Jackson depicted in the commercial. Since Pulp Fiction is one of my favorite movies, Jules Winnfied was my obvious first choice. I quickly mocked together the original design as a joke to text around to my friends. They all really liked the idea and requested that I have some shirts printed. So the first batch was just that, my crude illustration of an idea that I though was pretty funny. After they actually started selling to people outside of my group of friends, I decided that it was worth sitting down and spending some time on the illustration so that it was a good design and not just a good idea. The new t-shirt (printed by you guys) features the new artwork and is what we have been selling ever since.
Can you describe the exact moment you knew something was going on with Rise Up?I was selling them all season but I never really did much to promote myself. I just sold them to people who found me tailgating at the games. It wasn't until Brian Finneran and Roddy White tweeted about it that orders really started piling in and I knew something big was happening. Someone I had sold a shirt to was wearing it at a pep rally where Brian spotted him and it all just blew up from there. I had hundreds of emails pouring in over the span of a couple of hours and ended up hiring my roommate and another buddy of mine to help me sort through all of the requests. Within a couple of days we had a website up and made Word of Mouth T-Shirts an official company.
What was the funniest, weirdest moment of this entire experience?There have been a couple of weird (or surreal) moments. I had the opportunity to meet both Roddy White and Brian Finneran which was incredible. Roddy was even nice enough to give me tickets and sideline passes for the NFC Championship game in exchange for some shirts. It was far and away one of the best experiences of my life (aside from the fact that we ended up losing the game). My roommate and I also had the chance to talk about the shirts on The Regular Guys, a morning radio show based out of Atlanta. It was really cool to get that kind of exposure and support from people that I've been listening to for years. Both The Regular Guys and the crew over at 680 The Fan have been super generous to us and we can't thank them enough.
What's next for you guys?Word of Mouth is in the process of getting a few new designs out right now. The 'Rise Up' shirts were a big hit but we don't want to stop there. We want to use the momentum they created and the lessons we've learned to turn Word of Mouth T's into a company people can rely on for great shirts with great designs based on ideas worth talking about, especially for the people who live in or love Atlanta.
Word of Mouth T-Shirts
It was an awesome surprise to see a Gildan commercial during one of the coveted and highly regarded ad slots during the Super Bowl last Sunday—quite a clever one at that! If you missed the ad and don't yet know who Gildan is, we've decided to re-run Bill's blog article from last August. Be sure to scroll down and view the commercial!
The photo to the right is not an unusual sight here at Sharprint, nor at any other major printer for that matter: a UPS box truck half full of Gildan t-shirts. Why, you might ask, is this the case? Gildan provides it's customers with consistent quality at a relatively inexpensive price, but is there more to it?
Each and every shirt delivered to our dock is counted in by hand and shelved until press time. Meanwhile, film is produced, screens are burned, and ink is mixed. When the production day arrives, the shirts are staged as the printers set up the screens. Once the print team has all the print colors aligned, the shirts are printed, but the journey doesn't end there.
The QC (quality control) department puts another set of eyes on the shirt to triple check quality and accuracy before passing them to next department for heat pressing, embroidery, or other application. The t-shirts then make their way to the finishing department for folding, bagging, tagging, finishing touches or special pack out with a final QC before boxing.
Every year, when the time is right, fans of all ages make their way to a highly anticipated sporting event. No matter if it’s the Superbowl, the Final Four, WrestleMania, or the World Cup, one thing is for certain, there will be a large crowd in attendance. Although each event is different in almost every way, there will be at least one guaranteed similarity; promotional t-shirt sales.
Promotional t-shirts sell like wildfire at sporting events. Why? Because people want a souvenir to remind them of the great and possibly once in a lifetime experience that they had.
Sharprint Associated Press reports 84% of people who receive promotional items can identify the advertiser. Granted, 84% is a pretty high percentage, but wouldn’t you rather shoot for 100%? And instead of just being able to identify you, wouldn't you rather they become a customer?
The best case results scenario for your advertising, marketing, and promotional efforts would be that your brand is synonymous with your product or service -- Vaseline (petroleum jelly), Kleenex (facial tissue), or Speedo (skimpy swim trunks) are a few examples. Sure, there may be some Tipping Point factors contributed to the success of brands, but there are some strategies you can employ to make your promotional items more poignant.
There’s a gazillion different t-shirts you can have printed for your business. If you are considering a custom order, think about the following 10 items to help narrow down exactly what will best meet your needs:
1. Purpose. Is this a giveaway shirt to promote your business? Will the tee be worn by employees as a uniform? Will the tees be sold as retail items? The purpose of the garment is a determining factor for a number decisions down the line including garment and how much you want to spend.
2. Audience. Will men, women, or both be wearing these shirts? Are they under 18? Over 40? The demographic of the person wearing the shirt will influence decisions from the type of art to the color of the t-shirt.
3. Image. What image should the t-shirt convey? Contemporary and clean? Wild and fun? The superficial message communicated by the t-shirt should represent your business and the kind of products you offer.
4. Brand. How and how much of your specific brand should be represented on the t-shirt? The size and placement of your brand identity depends on the amount of name recognition appropriate for the goal of the garment.
5. Garment. Is durability your number one concern for the custom t-shirts? Perhaps sustainability is your number one priority. Selecting a fabric is the foundation of the actual t-shirt printing process.
6. Timeline. Is the t-shirt for a specific event? Is that event less than a week away? Some print processes take longer than others and may need more lead time. This is an important factor when considering a custom t-shirt order for your business.
7. Quality. Will these shirts be worn in situations involving a lot of wear and tear? Will the printed tees be washed frequently? Some weaves are stronger than others and this is definitely a factor you will want to consider.
8. Art. Are you an artist? Do you have an artist to work with? Perhaps simple typesetting is all you need to have done. Each shop will have some guidelines for art submission.
9. Cost. Do you have only a small allotment for your printed t-shirts or is the sky the limit? Each step of having t-shirts printed will have a good, better, and best option.
10. Repeat. Is this a one-time special order or do you envision ordering more of the same or similar tees in the future? In most instances you can save money by ordering larger quanties. A little pre-planning can help you save a lot of money!
Whew! Seem like a lot of factors to consider? Get in touch with a customer service rep right away to help simplify the process and make it easy to get the perfect t-shirts printed for your business.
Topics: custom t-shirts
It is important to support those less fortunate than ourselves throughout the year, however the holiday season tends to remind us in a poignant way. As we share gifts and gatherings with our family and friends, we realize the true extent of how fortunate we really are. With so many organizations in need of your support, we wanted to let you know about a local organization you may not know about -- The Chicago Help Initiative.
"The Chicago Help Initiative (CHI) is a consortium of business, residential, religious, social service, institutional and volunteer leaders striving to promote an atmosphere of dignity and compassion toward those in need by providing access to food, health services, shelter and employment. CHI works to educate local businesses and residents as to how they can help ease the plight of the homeless, disadvantaged and out of work individuals and improve their well-being, self esteem and productivity."
Sharprint, in association with North Branch Arts Chicago, is gearing up for a winter break youth t-shirt printing workshop! The kids will not only learn how t-shirts are printed, but actually design and print their own designs from concept to production. We will split up into creative teams to collaborate on one design and each child will design and digitally print his or her very own one-of-a-kind tee.
Here are the important details: