Ready to do something different with your employee apparel? With the celebration of Earth Day this year, more emphasis is being placed on using materials that are sustainable, organic, and natural in order to live a more planet friendly life and a greener existence. How can you do your part for the environment? Consider changing your company apparel fabrics to soft, comfortable, and all natural organic clothing made of natural materials. There are many benefits to going organic when it comes to company clothing; here are a few.
Your corporate identity is the image that you put forth to the public as a whole. This public includes customers, investors, suppliers, and even your own employees. At its core, corporate identity stems from a set of established values, beliefs, and practices that the company operates around. This isn't always easy to visualize, though, which is where tangible items like corporate apparel come into play.
What Your Apparel Says About the Company
Like it or not, the corporate apparel that you choose will send a certain message about your company. Tee shirts are casual and laid back, which is perfect for certain retail or dining establishments where customers should feel comfortable and relaxed as well. Polos are slightly more professional, but still show that your company isn't too uptight. A button down shirt with your company logo on it is sleek and professional, and shows that you're more focused on serious business matters than on fun or recreation.
There's no one right answer when it comes to corporate apparel. You simply need to consider the image that you're putting forth and choose items that keep in line with your chosen identity.
Uniforms are a necessary element for many organizations. After all, uniforms immediately unify and identify staff members, add an element of professionalism and promote the name and logo of the business. Indeed, there are many professions, from doctors to housekeepers, who utilize uniforms as part of their daily employment.
Despite the need for uniforms, however, employees are individuals and they seek a way to express that individuality even when wearing a uniform. Moreover, companies can benefit from adding fashionable touches to branded apparel, especially because many customers respond well to a fashionable uniform.
Carlos Ballesteros joined the Sharprint team almost three years ago. We lucked out, for sure. He's an incredible production manager, and has brought so much more than kick butt numbers.
There are a number of considerations to make when outfitting a restaurant with uniforms or apparel—some more obvious than others. A little planning and forethought can end up saving you money in the long run by making sure you are selecting the right pieces for the right people to represent the restaurant in the right way.
First things first. If the restaurant apparel you are going to purchase is for uniforms, make sure you know the laws. That’s right. Uniform laws. The U/S Department of Labor’s (DOL) Fair Labor Standards Act has rules regarding employee restaurant uniforms. If an employer requires a specific type and style of clothing to be worn by an employee, like a a tuxedo shirt, the DOL considers it a uniform. If the employer gives only basic guidelines for work apparel, like black pants and white shirt, it is not considered a uniform.
If a uniform is required for minimum wage employees, the employer is responsible for providing and maintaining the uniforms. Employers can ask such an employee to purchase the uniform before beginning work, but he or she must be reimbursed no later than the next regular payday. Workers earning cash wages above minimum wage can be asked to purchase their uniform as long as the purchase does not bring them below minimum wage.
The following is an excerpt from Sharprint's popular guide "Creating a Remarkable Uniform Program: What to Expect from a Uniform Provider". For more expert tips on creating a remarkable uniform program for your business, be sure to check out the full guide.
For businesses operating a customer-facing workforce, an employee’s uniform is often the first and most frequent interaction a customer can have with a brand. Since a brand’s identity is the anchor for customer perception about a company, a positive experience associated with a product or service and a brand will lead to satisfied customers and repeat business.
Topics: custom uniforms
Going green is steadily becoming the new black. In fact, many American made clothing lines are offering products that are comprised of eco friendly materials only. Businesses are steering toward environmentally safe clothing for their employees and even for retail purposes, as well.
We've all got one—a worn-out, favorite t-shirt that has been loved to death. Be it a band t-shirt, a thrift store find, or a truck stop souvenir from an ill-advised teenage road trip, some shirts are just too special to throw away, no matter how gross they get over time. I polled a few folks on this subject and managed to find some brave souls willing to (literally) air their dirty laundry.
Based on a survey of over 1000 responses conducted by Boston Consulting Group in September 2012, national economics and patriotism are deciding factors for apparel purchases. American job creation and quality standards attributed to American craftsmanship are revealed as the top two reasons consumers are seeking out American made apparel. A lighter carbon footprint is a pro for the American manufacturing camp regarding environmental impact. It seems American apparel manufacturing is a win for the country all around–consumers, entrepreneurs, retailers and factories, so why isn’t American manufacturing of apparel making a bigger comeback?
The economic downturn occurring over the past decade spurred an exodus from domestic manufacturing to keep production costs as low as possible. Allen Edmonds—a Wisconsin based shoe-maker— CEO, Paul Grangaard explains, “Domestic labor costs are harder to manage than ever, due to the combination of wages, 401(k) contributions, and ever-increasing healthcare costs.” The move from domestic to foreign manufacturing, or vice versa, is costly, requires careful strategic planning and doesn’t happen overnight. It is understandable that many businesses are hesitant to do so when consumers are just beginning to show a commitment to purchasing American made products. Is the demand for American made products simply a reflection of the current economic climate? Frank Clegg Leatherworks has been in business since 1970, and Frank’s experience justifies the hesitation to return to domestic manufacturing. “I’ve seen this trend come and go three or four times now, but it was the gradual move to making stuff abroad that had me near closing. I have a lot of friends who used to be in the industry too, but most of them are out of business now...Right now people want made in America because of the economy, but marketing is a big element of it also. When the economy is strong, people stop paying so much attention to where the things they buy are made.”
The overall pros and cons may be fairly simple to list out, but determining whether it is really smarter to manufacture in America or abroad is not as cut and dry. Robert Talbott president, Bob Corliss, explains that on the surface it’s less expensive to manufacture in Asia, but it’s more of a management challenge. “You have to commit to a certain number of finished goods well in advance, provide capital up front, and rely on someone with whom you don’t have supply-chain visibility every single day. Is going overseas cheaper from an input perspective of dollars and cents? Yes, but when you look at it from an output point of view, does being made in the U.S. have added pull? I think the answer is yes. Our overall direction is to come back.” It’s worth noting that Robert Talbott outsources certain items to factories in Canada, Europe and Asia. Much of its line is manufactured in its Monterery, CA factory, which is operating under capacity.
While Robert Talbott manufactures Robert Talbott products, entrepreneurs and start up apparel businesses are challenged to find enough American manufacturing capacity to meet the demand for their product, let alone grow a business. There are not a lot of apparel manufacturers left in the United States since the exodus to foreign manufacturing over the past decade and the ones that exist are booked solid. For example, Randolph Ashton, founder of Collared Greens in 2008, has a fixed amount of production time with his polo shirt maker based in South Carolina. “And once we tap that we’re out of luck for the remainder of the year,” states Ashton. For some brands, like Collared Greens, production outside of America is not even an option. American made is part of their mission and is the foundation of the company’s identity. The ability to manufacture in the U.S. can determine the success or failure of a brand.
This lack of production capacity is part of the ripple effect caused by America’s shift to foreign manufacturing. The steady loss of manufacturing jobs in the U.S. lead workers to acquire other, more marketable skills. Since there was little demand for the apparel industry skill set, the workforce has not replenished. A good example of this is Ike Behar, who has experienced a 20% growth in its custom shirt program, with a Miami factory staffed by aging workers—many nearing retirement. Company president, Alan Behar, explains, “It’s harder and harder to manufacture in the U.S. because of the workforce. The skill set for the needle arts for the next generation doesn’t exist. You need people who know how to function as tailors, seamstresses, to operate sophisticated sewing machines, and to cut by hand.”
One solution to the lack of skilled workers is developing skill specific training programs. H.Freeman, based in Maryland, may be America’s oldest tailored clothing facility dating back to 1885. Representative Ralph Brummet touches on the secret to H.Freeman’s longevity, “We have a strong training program and we’ve set up a school.” However, a training program can be a challenge in itself. Lotuff Leather is a factory that currently has 10 workers able to make 50 leather bags per week—not enough to meet demand. For now, co-owner Joe Lotuff and his partner are cutting all the leather themselves while training apprentices in the craft. The potential for loss is great with inexperience, “...imagine having a neophyte cut 300 feet of beautiful leather and none of it is usable because there’s a flaw on every piece.” Finding the right fit is crucial to delivering the American craftsmanship that has become legendary, “With so many people out of work, when you place an ad you can imagine all the types of applicants you get. We look at 10 people and hire one if we’re lucky, and he may or may not last.”
Speed-to-market flexibility makes another strong case for building up American manufacturing capability, especially for younger fashion brands and entrepreneurs. Agave Denim founder, Jeff Shafer, talks about the importance of manufacturing in Los Angeles in relation to the fast-moving women’s contemporary market. “I can see something and technically ship it 60 days from now, so I can respond to trends and consumer preferences and not have to make a nine-month, up front commitment.” He goes on to make another great point, “Also, I know what the value of my dollar is nine months from now, but not in China.”
It seems that real success in American manufacturing can only occur if it is supported culturally inside and among companies and their communities. Brett Schenck of Hart Schaffner Marx (another company that dates to the 1880s and still supports 1300 employees across two Chicago-area factories) says, “Made in America may have become cool and hip these past few years, but for us, it’s always been cool: it’s our entire culture.” Tony Sapienza of J.A. Apparel (New Bedford, Massachusetts) admits that their 530 workers are getting older, but says they have no trouble recruiting younger workers locally. They’ve established a training school in the factory to teach tailoring skills, and thus younger people are coming into the business. Other brands have also requested production at their facility based on increased retailer interest in American made. By accommodating businesses that could be deemed competitors, J.A. Apparel is supporting American manufacturing in a big way. At Southwick, John Martynec relates that there are 15 different languages spoken on his factory floor, and that they teach not only tailoring skills but also English as a second language. “It’s part of our Brooks Brothers culture. It’s about creating good citizens and promoting the American dream.”
Success in American manufacturing is a responsibility of the consumer as well. Jason Schott, chief operating officer for Schott NYC (celebrating its 100th year anniversary this year) explains the distinction between the heritage Americana fashion trend and the true concept of made in America, “The Americana trend started with legitimate heritage brands, but lately some have stolen the heritage identity by simply reinventing brands that existed a hundred years ago. It may be heritage-inspired product, but it’s not made in this country.” The distinction is sorting out brands that provide real jobs in real American factories and the ones that are heritage in name only.
Menswear retailing magazine, MR (January 2013 issue) was a great source in writing this article. Also visit MRketplace.com for more on American manufacturing and fashion.
Creating a personalized custom t-shirt for your business, organization, or sports team can be a lot of fun if you understand the different techniques involved during the process. Making your t-shirt a unique personalized representation of your organization can also be easily done if you follow these simple 7 guidelines:
- Start by creating a customized design for your organization’s t-shirts. This can be anything from a company branded logo, or a logo you create yourself to represent the organization. There are three main techniques that can be used when printing your personalized logo for your t-shirts: screen printing, embroidery or digital. Beyond these main capabilities, there are a few other ways that a logo can be customized, such as dye sublimation, heat press, vinyl transfer, and more. Talking with a professional screen printer about the best way to place your design on your custom t-shirts to effectively represent your organization will ensure the best possible outcome.
- Use color to personalize your t-shirts. Creating custom t-shirts that represent the same color can be a great way to show unity that portrays a custom look for your organization. Selecting one material will also help make a unified look. An example might be t-shirts that are collared polo style or traditional cotton.
- Give each shirt its own special touch by embroidering team member or employee names on the front of the shirt. Embroidery looks great. It can make every member of the organization feel special when adding the use of his or her own personalization. Since the shirts will likely look similar, adding a little personalization can boost each person's morale and make the customization a bit more one of a kind.
- Come up with a catchy slogan for your organization that is unique and memorable. Then have it screen printed on the back of your organization’s t-shirts for a nice personalization effect.
- If attending an event, add the date so you will always remember the experience when you wore your custom t-shirt. If your organization is creating custom shirts for a company softball team, add the year to either the side of the shirt. Having shirts from every year to look back on will give you brief nostalgia, and a memento of that event - whether it's a 5K run for breast cancer, a company picnic, or a fundraiser.
- Consider artwork. Is simply having a logo enough? Or do you want to take the customization of the artwork a step further? Creating a customized image just for this shirt is a great way to personalize the shirt for your organization. Consider using digital imaging to add a crisp and clean design to the shirt. Go a step further and have someone in your art department or a creative co-worker come up with some design ideas. If the shirt is for a special event, design a special image around that event - such as a Christmas fundraiser. Use your imagination to create a one of a kind custom image for your t-shirts.
- Use your organization’s mantra and add a personal message to your custom t-shirts. Did you know you could add personal signatures? Part of the custom t-shirts design can include personalized signatures from team members, quotes that pertain to the event, or even handwritten style messages from the organization. This can add a unique and neat touch that will go a long way.
There are many ways to get creative with custom t-shirts for your organization. Whether it’s for a special event or promotional purposes, creating a unique custom t-shirt can be a lot of fun and a great way to get all the team members involved. Allowing everyone to brainstorm their own ideas, and/or having contests to decide which slogans to use will make this entire process easy and entertaining!
Contact an apparel expert today to discuss customization options for your organization’s personalized t-shirts today.
Topics: custom t-shirts