Business uniforms are an important element for any company to consider. The clothing pieces that employees wear put a public face on the company. Any business with a storefront or regular customer contact such as a boutique, bar, or restaurant, should be especially conscious of how the uniforms are impacting business. Here are some signs that can indicate boring uniforms that need a little spicing up:
- The employees blend into the customers with attire that doesn't stand out
- The employees blend into the environment with attire that closely matches the surrounding environment
- The attire doesn't send a clear message about the company
Ideally, good business uniforms will stand out in both the business location itself and the real world as a whole. Employees must be easy to spot at work so customers know who to reach out to. However, really great uniforms also offer a little extra advertising if employees wear them to run errands after work. Bland uniforms can get a little extra kick with some of these suggestions.
Change Things up Often
While an identifiable design will help give a company a clear-cut image, using the exact same uniform year-round can get boring. Consider ordering new polos every quarter to keep things fresh. By including the same logo and basic design on the shirts, these business uniforms can maintain their identity.
Employees can get in on the action of changing things up by suggesting new colors or promotional images for each new line. There are lots of ways that changing up the look of a business uniform can further the image of the company. For example, the polos could depict seasonal colors, promote holiday events, or announce upcoming product launches.
Use Uniforms as a Conversation Starter
Business uniforms that have a casual appearance, such as tee shirts, are ideal for catchy phrases. Try including text that asks a question and gets customers involved directly with employees. Printing half of a joke or a fun trivia question on the shirt will get people talking.
Provide employees with several shirts so they can change things up from time to time or even wear a different shirt each day of the week. Supplying employees with several options in their business uniforms will give them a fun way to customize their business look while also giving customers a reason to come back and see what's new.
Include Eye-Catching Imagery
Simple polos may be professional, but they're also boring. Liven up business uniforms with some great imagery that furthers the image of the company. Consider revamping the company logo to design something that's brighter and more engaging. Add pictures or stylized graphics of major promotional items such as a diner's special dish or software company's latest product.
Keep in mind that eye-catching uniforms act as a kind of walking billboard both inside the store and out. Business uniforms can utilize sleek embroidered logos, colorful screen printing, and other customization options for a truly one-of-a-kind look. Uniforms can be customized with aprons and hats as well as traditional shirts for extra impact.
Use Colors Wisely
Neutrals are great for the office, but they're not interesting for customer contact positions. To keep uniforms from becoming too boring, choose colors that have more impact. Teal will naturally draw the eye and evoke images of tropical escapes while sandy beige is something the eye will just slide past. Go for the brighter choice while still selecting a hue that reflects the company's style.
While the employee uniforms and store front environment should be coordinated to a certain extent, they shouldn't use the exact same color scheme. Bright red shirts are great until they're set amid red shelving or walls. Choose uniforms that will contrast with the environment instead so the staff is always easy to spot.
Using boring employee uniforms is an easy trap to fall into, but it's also a very easy problem to fix. Order a new stock of brighter, more interesting shirts, hats, and other accessories and the company will be on the way to a brighter future in no time.