Consistent brand identity is non-negotiable no matter how many different products you are ordering. When it comes to customizing, each technique is it's own medium with very different qualities. Screen printing, digital printing, embroidery, and pad printing all have their own look and feel resulting from the process. How can you make sure the company handling your customization can maintain your brand?
Tara Zanzig
Recent Posts
3 Keys To Maintaining Brand Consistency On Promotional Products
How To Get Your Summer Graphic T-Shirts
Yay for summer! Lots of fun things to do and I'd even venture to say everything is a little more fun when you get a t-shirt to go with it! Whether it's a shirt to commemorate a company picnic or team shirts to support a friend running a race, it's likely you will think "we should have some shirts made," at some point this summer. The t-shirts can be funny, cool, sporty, and as elaborate or simple as you like depending on the occassion.
Reusable Grocery Totes: Sustainable Wave Of The Future
Time to start stocking up on some reusable grocery totes! It's a good idea for some obvious reasons. Plastic grocery bags aren't able to be recycled, so 90% of them end up in landfills. Most plastic grocery bags are made from polyethylene, a byproduct of petroleum and natural gas. Both are nonrenewable resources that create more greenhouse gases and increase our dependency on foreign oil.
Custom Products For Your Yoga Studio
Retail areas in yoga studios are becoming the norm. Studios are making it convenient for yoga practitioners to get props like straps, blocks, mats, and - you guessed it - yoga clothes! American yogis spend over 5.7 million dollars a year on classes and products. For most studios that have a retail area, it accounts for 10-20% of overall sales.
Are You Wearing UV Protective Clothing This Summer Season?
Yay for spring! The warmer weather and longer days have many of us outside for bike rides, BBQs, summer festivals, and countless other outdoor activities. It’s important to remember to use sunscreen, of course, but did you know your clothing can also increase your protection from the sun?
Screen Print Art Show & Beer Tasting To Benefit MS Society
What's better than screen printed posters and beer? Screen printed posters and beer for a good reason.
Interview With Designer Julie Pinzur On Design & Inspiration
If you aren’t familiar with the work of Julie Pinzur or Mokuyobi Threads, it’s likely you will be in the near future. We scored an interview with Julie, founder of Mokuyobi Threads, to gain some insight into how she thinks and works. Her creations are clever and bright, refreshing and completely original. Go figure - so is she.
Eco-Friendly Apparel Cheat Sheet [Free Download]
More and more consumers are opting for products that are less harmful to, even beneficial for our natural world than ever before. In many cases, this choice comes at a higher ticket price. It is no surprise that more and more businesses are evaluating their processes and products to meet this demand.
Spring 2012 Clothing Fashion Trends And Colors
As the seasons change, so do people's fashion needs and desires. Spring 2012 sees some new directions in clothing trends, especially in the areas of screen printed apparel and all-over prints. People in fashion-forward industries can use these trends to inform color choices, fit and graphics for their latest designs.
4 Advantages When Working With A Full Service Screen Printer
No matter if you are a small business that needs five uniforms a year or a huge promotional company that needs thousands of garments printed every month, its to your advantage to use a full service screen printer. Apparel decoration is a customization business and every project has a set of unique variables. At the very least, working with a printer that has the capability to fulfill all aspects of the decorated apparel business guarantees that you can rest assured that your printers will be able to properly react to unforeseen issues.
Distracted: A Collection Of Works Featuring Brent Blanc
This Saturday! We're all super excited for Brent's art show. If you're not familiar with his work, this is not to be missed. If you are familiar with his work, you already know that.