Embroidery’s craft origin gives it an air of refinement, elegance, and respectability. For this reason, designers utilize embroidery for custom embellishment in many applications from functional uniforms to high fashion. Technology advances in the embroidery industry have made high quality custom garments an affordable option for even the more casual affairs like golf tournaments and trendy retail items. These days, we add versatility to list of words that describe embroidery.
Digital printing on fabric is very similar to the way an inkjet photo printer prints on paper. There are cyan, magenta, yellow, and black (CMYK) ink jets that spray the design onto a substrate. These inks are translucent and the amount of each color that is sprayed on the material determines the end color produced.
When printing digitally, re-creating the color you see on a computer monitor is a pretty easy process, mostly because the computer does all the calculations to determine the amount of cyan, magenta, yellow, or black needed to reproduce that color. By comparison, with screen printing a highly skilled color separator selects the amount of inks that will be transferred to the garment, and how they will be layered. It is a much more labor-intensive process.
The Global Alliance of Artists is a collective of visual and performance artists committed to solving social and environmental challenges on a local, national, and international level by leveraging artists and creativity inherent in communities.
The GAA participated in a study conducted by the Field Museum in 2008 that suggested artists and social/environmental activism organizations possess tremendous potential for collaborating on environmental projects. (PDF of results here)